With over 13 years of experience in the creative industry, I bring a sharp eye for design, a strategic mindset, and strong project management skills to deliver work that not only looks great but drives results. My approach blends creative vision with structured execution, bridging the gap between aesthetics and strategy.

Throughout my career, I’ve had the privilege of collaborating with global brands and groups including L’ORÉAL, Ferrero, Sol de Janeiro, Laneige, Amazon, Swarovski, and PepsiCo. Each partnership has been an opportunity to dive deep into brand DNA, uncover unique challenges, and craft tailored creative solutions that resonate across markets and platforms.

My core focus lies in branding, creative production, and event conceptualization, where I develop holistic brand experiences that tell a story and leave a lasting impression. Whether it’s launching a new product, creating an immersive brand activation, or building out a visual identity system, I thrive on turning ideas into meaningful, consumer-focused experiences.

With a solid UX/UI background, I support integrated digital campaigns by ensuring seamless user experiences and collaborating closely with cross-functional teams to deliver polished, on-brand executions from concept to launch.

Above all, I believe in the power of creativity to inspire, connect, and move people. That belief drives everything I do.